BETBY Launches ‘Betby Predictions,’ the Industry’s First Fixed-Odds Prediction Markets Solution for Sportsbooks

(AsiaGameHub) –   BETBY has unveiled Betby Predictions, a novel fixed-odds vertical designed for non-sports events. This AI-powered solution allows operators to integrate markets covering cryptocurrency, finance, and entertainment directly into their existing sportsbook platforms.

Press release.- BETBY has announced the debut of Betby Predictions, an innovative betting vertical that transforms global occurrences into fixed-odds markets. The product is now live, with its rollout across BETBY’s worldwide partner network anticipated in the coming days—marking a significant advancement in sportsbook engagement.

As prediction markets continue to gain traction globally, existing solutions typically rely on exchange-based models that necessitate liquidity and complex user interaction. Betby Predictions adopts a distinct approach, delivering a fully managed, fixed-odds experience specifically crafted for sportsbook operators.

With Betby Predictions, players can place wagers on a diverse array of non-sports events, including cryptocurrency, finance, technology, and entertainment, all within a familiar sportsbook interface. By eliminating the need for peer-to-peer trading and liquidity pools, BETBY empowers operators to offer prediction markets in a straightforward, scalable, accessible, and recognizable format.

Kirill Nekrasov, head of innovation and R&D, stated: “Betby Predictions represents a natural progression of the sportsbook experience. We are extending the fundamental principles of betting to the world beyond sports. This initiative is about converting global moments into interactive opportunities for players, in a manner that is both scalable and responsible.”

Unlike exchange-based platforms, Betby Predictions is seamlessly integrated into BETBY’s existing sportsbook ecosystem. Operators benefit from effortless deployment, centralized risk management, standardized settlement, and continuous market availability. The product is driven by AI-powered content generation, supported by a dedicated team that monitors global events and creates markets in real time, facilitating hundreds of new markets each week.

Crucially, Betby Predictions has been engineered with robust internal safeguards. BETBY retains complete control over market creation, ensuring that all content is meticulously curated and reviewed, with a clear commitment to responsible and appropriate market selection. The platform explicitly excludes highly sensitive or controversial subjects, such as geopolitics, active conflicts, war-related outcomes, or events involving human suffering.

Additionally, all markets are subject to human oversight, with AI utilized to identify trends rather than autonomously publish content.

Given that sports betting is often influenced by seasonal calendars, Betby Predictions introduces a 24/7 engagement model, enabling operators to monetize global news cycles and attract new audiences beyond traditional sports bettors.

The launch of Betby Predictions reinforces BETBY’s position at the forefront of sportsbook innovation, offering operators a powerful new avenue to expand their product portfolio and capture the growing demand for non-sports betting experiences.

Interested in boosting your operations with advanced prediction tools? Reach out to info@betby.com to learn more about the BETBY Prediction tools.