Boomerang Partners nominated for three categories at GamingTECH CEE Awards

(AsiaGameHub) –   The nominations underscore the increasing acknowledgment of the company’s efforts within the affiliate marketing sector.

Press release.- Boomerang Partners and its chief marketing officer, Anton Eshtokin, have received nominations in three categories at the GamingTECH CEE Awards 2026. These include Best Affiliate Program in CEE, CEE iGaming Leader of the Year, and CEE Innovator of the Year. The GamingTECH CEE Awards, which celebrate the most innovative and influential companies, products, teams, and individuals within the Central and Eastern European gaming and technology landscape, are scheduled to occur later this March. These nominations serve to highlight the growing recognition of Boomerang Partners’ initiatives in the affiliate marketing industry.

Best Affiliate Program in CEE

Boomerang Partners is a contender for the Best Affiliate Program in CEE award, a testament to its standing as a premier sports-focused affiliate program. Over the past four years, the program has expanded to include over 3,000 affiliate partners, experiencing a 10% growth in 2025 alone. This expansion is supported by a robust in-house analytics department with extensive sports expertise.

In 2024 and 2025, the company organized its global annual affiliate tournament, the Golden Boomerang Awards. Furthermore, in September and October 2025, Boomerang introduced the Golden Boomerang League, its inaugural tournament exclusively for sports traffic.

CEE iGaming Leader of the Year

Anton Eshtokin, chief marketing officer at Boomerang Partners, has been nominated for the CEE iGaming Leader of the Year award in recognition of his strategic leadership and contributions to the company’s growth. His comprehensive strategy, driven by in-house analytics and unit economics, has spearheaded key initiatives such as the second season of the global Golden Boomerang Awards tournament and the launch of the Golden Boomerang League. In 2025, his leadership was instrumental in achieving a 194% increase in sports traffic.

CEE Innovator of the Year

In the CEE Innovator of the Year category, Anton Eshtokin is nominated for his role in introducing innovative marketing formats and engagement strategies within the affiliate sector. In 2025, this included further enhancements to Boomerang’s affiliate tournaments, the introduction of new sports-themed competition formats, and creative brand activations at industry events. A notable example was the Boomerang Effect performances at the SBC Summit Lisbon. The company also observed an 81% rise in audience interest in sports, and two Boomerang YouTube channels were awarded the Silver Play Button, reflecting the success of Anton Eshtokin’s strategic approach.

Anton Eshtokin stated: “These nominations at the GamingTECH CEE Awards represent a significant acknowledgment for Boomerang Partners and the dedicated work our team has undertaken to advance the field of affiliate marketing. In recent years, our focus has been on strengthening our partnerships and continuously enhancing our offerings to affiliates, with the ultimate goal of becoming the world’s leading sports-focused affiliate brand. The individual nominations I have received are truly a reflection of the collective effort, innovative ideas, and commitment of the entire Boomerang team. I am proud that together, we continue to develop initiatives that resonate with both the industry and our partners.”

The awards ceremony for the winners will take place on March 24, as part of the Hipther Prague Summit. The event will be held at the OREA Hotel Andels Praha (formerly Vienna House by Wyndham Andel’s Prague).