Sportradar’s Marketing Services Renew Google Premier Partner and EDAA Trust Seal Accreditations

(AsiaGameHub) –   Sportradar has renewed its status as a Google Premier Partner for 2026 and its EDAA Trust Seal, highlighting the firm’s dedication to digital advertising that is data-led, responsible, and clear.

Press release.- Sportradar announced today (April 21) that its Marketing Services division has obtained independent certifications from two preeminent bodies in the advertising sector.

The extension of its European Interactive Digital Advertising Alliance (EDAA) Trust Seal and its designation as a Google Premier Partner for 2026 reinforce Sportradar’s focus on ethical advertising and confirm its proficiency in running customer campaigns that are driven by data, scalable, and economical.

These endorsements represent the most recent acknowledgement of Sportradar’s skill in merging its proprietary, sector-focused marketing tech with robust partnerships throughout the advertising landscape to enhance client value.

The Premier Partner standing confirms Sportradar’s mastery in leveraging Google’s platform to refine campaign management and advertising investment, generating tangible marketing outcomes and steady client expansion.

Having held the EDAA Trust Seal for seven years running, its renewal certifies Sportradar’s reliability in offering advertising that prioritises privacy, transparency, and the user. Eligibility requires a company to possess its own in-house marketing technology, independent of third-party suppliers.

After an independent review by an EDAA‑authorised certifier, this accreditation confirms Sportradar’s complete adherence to the European Online Behavioural Advertising Self‑Regulatory Programme, guaranteeing that internet users can readily comprehend and manage their advertising experience.

Nikolaus Beier, SVP Marketing Services at Sportradar, stated: “These certifications from Google and the EDAA provide external validation of our Marketing Services’ ability to produce highly effective advertising for clients, all while maintaining the utmost levels of regulatory compliance and openness.

“By integrating data, specialist knowledge, and cutting-edge technology that covers the entire customer journey across all key digital platforms, Sportradar is exceptionally skilled at refining campaigns designed to attract and keep sports enthusiasts and bettors.”

Sportradar Marketing Services utilises the company’s sports, betting, and customer transaction data to produce and distribute tailored advertisements to appropriate sports and betting audiences through a full range of digital channels. These include programmatic display, video, audio, radio, digital-out-of-home (DOOH), paid social, paid search, retention marketing, and affiliate tools.